This module introduces and explores the basic principles of a ‘digital strategy’; what is it, and do we need it?
Organiser: Making Meaning Experience (MMEx) – Aarhus – Denmark
Particpants: museums with a rudimentary level of digital engagement, looking to gain better understanding of digital strategy.
Day 1 – EXPLORE:
- Meet & greet with the different participants and introduction of the TRACES project and introduction of MMEX.
- Workshop session 1: Do you need a digital strategy – and what is it?!Let’s try to answer some questions like:What is a digital presence?How do you brand yourself in a digital world?What is it the digital native expects from a visit to a museum
- Workshop session 2:
Let’s look at the issues you mentioned in your applications: how do we solve them?
At the end of Day 1, participants are expected to understand the basic principles of and different approaches to a digital strategy.
Day 2 – SHAPE:
- Workshop session 3: User engagement and audience development via digital means: what does it mean?
- Let’s hear from a small museum with excellent user engagement.
- Workshop session 4: Discuss and present do’s and don’ts of digital engagement
Brainstorm on current situation and ideal future situation.
- Let’s hear about exhibition development process from idea to implementation.
- Workshop session 5: Open discussion on different methods of digital engagement – Interactive technology, web communication, social media, content sharing and more – an opportunity for participants to share experiences
- Group exercise: participants team up to work on reviewing and developing a digital strategy to enhance audience development in the museums – strategy needs, wants, and ‘nice to haves’
At the end of Day 2 participants are expected to have gained a better understanding of do’s and don’ts of digital approaches to audience development.
Day 3 – BUILD:
- Workshop session 6: Hands-on exercise and continuing the creation of a future digital audience development strategy.
- Extensive feedback rounds from experts, partners and other participants to rework, adjust and improve their first digital strategy plan.
At the end of the workshop participants will have had hands-on experience on how to develop a digital strategy and are expected to better understand how to use digital means to enhance user engagement.